In America, the NFL runs a year-round effort to honour, empower and connect its nation’s service members, veterans and families.
The league’s military appreciation efforts culminate in November with NFL Salute to Service games. It also includes other special events honouring veterans, active-duty service members and their families.
Let’s talk about the #SaluteToService Twitter campaign
Between November 1 and November 19th, every use of #SaluteToService on Twitter will generate a $5 donation. On Veteran’s Day this donation will be increased from $5 to an impressive $25 and the amount is capped at $5 million.
The money is shared between the NFL’s military non-profit partners which includes the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.
Since 2011, more than $26 million has been raised through Salute to Service to fund programs and provide resources that positively impact veterans, service members and their families.
Whilst you’re reading this, send a tweet now by clicking here.
Is the UK supported?
Their mission statement suggests that they work with organisations which support the military community across the world. It isn’t clear if this includes the UK, however given the joint efforts I’d like to believe it does.
To find out, I have emailed both Alistair Kirkwood (Managing Director for NFL UK) and also Catherine Ellis who is the PR contact of the Salute to Service campaign. If it happens to be there isn’t anything coming in from the campaign to the UK, I’ve asked Alistair to consider what we could do from next year onwards.
So, let’s await a reply. For now, watch this space.