In a groundbreaking announcement, the NFL, Roc Nation, and Apple Music have revealed that the legendary artist Usher will take centre stage during the Apple Music Super Bowl LVIII Halftime Show. Scheduled for Sunday, February 11, 2024, at Allegiant Stadium in Las Vegas, this performance promises to be an unforgettable moment in music and sports history, with CBS broadcasting it to viewers worldwide.
Usher, an icon renowned for his immense influence on the music industry, expressed his excitement: “It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can’t wait to bring the world a show unlike anything else they’ve seen from me before.” His anticipation is palpable, and fans can’t wait to witness what promises to be an electrifying show.
Seth Dudowsky, NFL Head of Music, highlighted Usher’s significance, stating, “Usher is an icon whose music has left an indelible mark on the cultural landscape throughout his career. We couldn’t be more excited to have him headline this year’s Apple Music Super Bowl Halftime Show.”
The NFL’s partnership with Apple Music and Roc Nation has been a game-changer for music enthusiasts, offering a unique blend of sports and entertainment. Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats, shared his enthusiasm, saying, “We are so proud of what we were able to accomplish together with the NFL and Roc Nation last year, and now with the insanely talented Usher set to take the stage, we’re looking forward to another incredible Halftime Show from one of the world’s all-time greatest performers.”
Usher’s remarkable journey through the music industry has seen him evolve from a teenage sensation into a global superstar. His contributions extend beyond music, with appearances on television and the big screen, and his philanthropic efforts. He’s been a dedicated humanitarian, raising millions of dollars for various causes and empowering youth through his New Look Foundation.
With multiple Grammy Awards, over 80 million records sold worldwide, and an extensive list of achievements, Usher remains a shining star in the entertainment world. He’s equally comfortable headlining a sold-out Las Vegas residency as he advocates for global change.
The Apple Music Super Bowl LVIII Halftime Show promises to be a historic event featuring unprecedented behind-the-scenes access. This telecast will be produced by DPS, with Roc Nation and Jesse Collins serving as executive producers and Hamish Hamilton as the director.
The legacy of the Apple Music Super Bowl Halftime Show has been impressive in recent years. Rihanna’s performance in LVII became the most-watched halftime show of all time, earning five Creative Arts Emmy nominations. In 2022, the LVI Halftime Show featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar won three Creative Arts Emmys, including Outstanding Variety Special (Live), a historic achievement for the show.
The announcement of Usher headlining the Apple Music Super Bowl LVIII Halftime Show promises viewers an unforgettable performance by one of the industry’s most iconic artists. Mark your calendars for February 11, 2024, because this is one halftime show you won’t want to miss.