Last November, New England Patriots were the first team in the NFL to hit 1 million followers, and I’m sure some of you will remember how their marketing campaign around it back fired (Read the full story on BuzzFeed here). At the time, the teams ranked with Arizona Cardinals, Jacksonville Jaguars and Tampa Bay Buccaneers with the least followers, and New England Patriots, Dallas Cowboys and Pittsburgh Steelers with the most fans.
In fact, you may remember that I blogged about it here. Well, as a girl who loves stats when it comes to marketing, I decided to look at how other teams had progressed in the 10 months since.
We now have six teams over the 1 million mark which is a great indication of a growth in fans on Twitter. These teams being Pittsburgh Steelers, San Francisco 49ers, Green Bay Packers, Seattle Seahawks, up to Dallas Cowboys and New England Patriots who have over 1.4million fans following!
What is most interesting for me, isn’t so much how many followers, but which teams have seen the biggest growth and those who’ve seen the least. Sadly, Jacksonville and Arizona still remain in the bottom two, but they’re also joined by St. Louis Rams who have only seen an increase of 78,700 followers.
The most impressive leap was Dallas Cowboys who 10 months ago were not yet close to Patriots 1million, and who are now completely on par thanks to an increase of 415,100 followers. They weren’t the only team with an impressive increase of followers, the likes of Seattle Seahawks saw an increase of 338,300 fans followed by Philadelphia Eagles who saw an increase of 267,300 fans.
It’ll be interesting to see through the season how these figures will change, I’d certainly like to see some of the unsung heroes climb the ranks in the Twittersphere – especially those coming over as part of the NFL International Series.
Watch this space!