News and views on all things American Football from a fans perspective
Features

NFL in the UK – The survey results are in…

nfl-british-flagOn Thursday evening last week, I posted a survey which would help me understand where in the UK has the biggest NFL fan base and also who the most popular NFL team.

Over the course of four days, the survey received a staggering 1,000 responses, something I absolutely did not expect so a huge thank you to everyone who got involved!

Let’s look at the results…

I’ve always known the game the be heavily male-dominated and this became very clear in the results when asked about gender. Out of the 1000 responses I received only 9% were female with 90% male. 1% preferred as other or preferred not to say.

When asked about age, results showed that 41% were between 25 and 34 and 27% being between 35 and 44, both results you could well link to the game being popular in the 80s and 90s (and this too makes sense when you see the most popular teams below). Only 2% were under 18, 14% of fans between 18 and 24 and 16% of fans were 45 and older.

You’re probably all keen to know who the most supported teams are, so I’ll go with the top 10 most supported in order:

  1. New England Patriots – 10%
  2. Green Bay Packers – 7%
  3. New York Giants – 5%
  4. Miami Dolphins – 5%
  5. Seattle Seahawks – 4.8%
  6. San Francisco 49ers – 4.7%
  7. New York Jets – 4.5%
  8. Chicago Bears – 4.12%
  9. Washington Redskins – 4.11%
  10. Oakland Raiders – 4%

Now I’d certainly be interested to know if people are surprised by this or if it is in line with expectation.

This next statistic is one that surprised me and made me proud all at the same time. Greater Manchester and Greater London were at a complete tie for counties with the largest fan base. The most popular cities for fans are London with 12%, Manchester with 8%, Glasgow with 4% and Liverpool with 3%. NFL UK take note of this, this result alone should surely be a reason why you consider taking the game elsewhere than London.

Looking at the fans who have been to a game here in the UK, 74% had, with 25% having not. The main reason for this being affordability. Without a doubt, something the NFL need to look at. The cheapest tickets including booking fee are still around £50, put on top of this food at the game, travel costs, accommodation. For a family travelling from outside of London this can become extremely pricey.

27% of fans were lucky enough to have been to an NFL game in America. Something I myself am hoping to do during my visit to New York in September.

The final question I asked in my survey was “Would you like to see an NFL franchise here in the UK?”. Now this one really surprised me. 41% of fans here in the UK would like to see a franchise here in the UK. 30% against it, and 29% were still undecided.

Everything I see on my Twitter timeline says fans are against it, yet this survey tells me otherwise and in fact, the majority would in fact like to see a franchise here.

Overall, I think these results are very very interesting and I’m intrigued to see what happens with NFL here in the UK over the coming years. Personally, I’d like to see them reduce price slightly to allow for more fans from all over the UK to afford to come to a game. I’d also love to see them test out visiting elsewhere in the UK.

What do you think of the results?

Would love to hear your comments and thoughts on these so please feel free post them below or tweet me at @NFLGirlUK.

Article written by:

Liz has covered the NFL for five seasons and currently serves as Editor-in-Chief for NFLGirlUK.com. Since launching the website in 2014, she has made regular appearances on the TalkSport2 ‘All American Sports Show’ with Nat Coombs and in 2016 was ranked No.37 (of 400+) in the “Super Bowl: Top 50 UK Influencers” by marketing software producers Analytica for “igniting conversations” between fans.

Join the discussion

  1. Peter Nolan

    1000 replies is not very representative when there is nearly 300k fans each year that actually go to the games here each year. Admittedly, some people go to more than 1 game, but the number of responses is so low it cannot possibly be representative

    • NFLGirlUK

      Hi Peter. Thanks for taking the time to comment. I appreciate that 1,000 replies isn’t representative of the fans who attend the games year in year out, but as a blogger who simply loves to write about the game, that’s a pretty decent response. You’re right though, it isn’t representative but it never was going to be, I don’t have the same contacts that the NFL does, I simply have a Twitter account, a Facebook account and a couple of forums to frequent to help me promote it. Had I have been the NFL for example, I could have emailed my survey to the entire database, tweeted it to their thousands of followers etc but I’m not the NFL, I’m just a fan trying to get some insight in to NFL fans in the UK.

  2. Dave Stansfield

    1000? the UK Dallas Cowboys facebook page has well over 1000 member and they are not even in the top 10? when the Cowboys played at Wembley last year they have 50% of the stadium so there is 50k fans there.

    • NFLGirlUK

      Hi Dave, I’m sure there are more than a thousand but I should point out, I don’t have the funds to run a survey over 1,000 responses. SurveyMonkey isn’t free (actually, it is to the first 100 responses), it’s £26 for a months worth of access which then allows you to get up to 1,000 responses, then an additional 15p for extra responses. I don’t earn money from my blog, this is simply something I just enjoy to do. If any businesses out there are willing to sponsor such a survey then I’m willing to take it to the thousands of fans there are.

  3. The Kilted Texan

    I would like to thank you Liz for taking time out of your busy schedule to get this survey up. I think what people should appreciate is, this is a flash survey almost that takes a quick snapshot of an ever changing demographic of fans. I was actually surprised how many Texans fans you got out of the 1000. There was results I expected there to be like the big teams at the top and some that I found surprising like the percentage backing a franchise. I hope you keep going with your unique ways of conveying info on the NFL in the UK. I look forward to what you have next.

  4. 2-Minuteman

    I’d also Like to thank Liz for this survey and it is very, very interesting. I’d like to remind the naysayers above that even in national events like a General Election, most weekly polls are based on sample sizes of just over 1000 people – and that’s forecasting something as economically important as which party might run the country for the next 5years.

    Well done Liz – keep up the good work.

Leave a Reply

Your email address will not be published. Required fields are marked *

x
%d bloggers like this: