I write this open letter to you, on behalf of NFL fans across the UK. After discussions on Twitter with other fans, it is clear that there are things that we would like to praise you for, and where we’d really like to see improve for the good of the game and the overall fan experience. There were two key themes from this were improving the game day experience and the availability and variety of merchandise.
NFL UK Game day experience and other events
Overall, fans are happy with the games we are getting, the teams and the locations, although there have been some who would like to see the game outside of London as a trial. In that same conversation, fans expressed that they were disappointed with the tailgate at the 2015 International Series and also in the lack of variety at the stores on the day.
Admittedly, coming to the final game last year was disappointing in that there was no fan-rally the day before like there is with all other games. It doesn’t seem fair that some fans that could only afford one game missed out on all of the excitement and hype that the previous games had. However, there was a fan forum with former players, which was really well run and was a fantastic experience.
Tailgates seem to be a recurring theme with fans – they’d like this to be comparable with that in the US. We appreciate the UK isn’t known for its Winnebago’s but it would be great to see a wider choice of food stalls on the day. More excitement and build up.
Fans would like to see more events like the fan forum across the UK. As an example, the Kirk Cousins fan forum was held on an evening mid-week meaning only fans based in London or close enough to commute and get there on time could attend.
We were very lucky this year with the Inside the Huddle podcast tour visiting other cities but still, it was limited to numbers so some fans missed out. There’s a real opportunity to be had there – one to seriously consider.
Some fans have asked for more season ticket options for two of the three games, for those for example who cannot afford the full cost in attending.
Fans have also requested better planning for travel such as avoiding dates where rail strikes are scheduled or where planned rail works will be taking place.
The whole aim with NFLGirlUK is to bring news and views on all things NFL from a fans perspective. As writers, we’re all fans, not journalists and it is our passion to talk about the game. We’d like to think of ourselves as the voice of the fans and so we hope you take these comments purely as a way to help improve things for everyone going forward.
We appreciate not everything will happen overnight nor is it something entirely in your control, but if we can start to see some improvements this will be beneficial to both you as a business and for the fans in improving what is available. Especially if the aim is to have a franchise here in the not so distant future.
Thank you for taking the time for view this letter, I look forward to your response.
Founder at NFLGirlUK.com
If like us, you are an NFL fan based in the UK and agree with the combined comments of fans above, please comment with your name and town/city in the comments box below. Please also feel free to use this as an opportunity to voice further opinions.
We are hoping the more that sign this (so to speak) the more NFL UK may take notice and help in improving our overall experience as fans. *Fingers crossed*